Repositioning

Repositioning is one of my most gratifying services because of the tremendous sense of positive transformation! If one of your properties is not performing, it very well could be that you've lost your "position" in that submarket. So, it's time to reposition! I can help you make the transition a positive and cost effective venture!

I will analyze your market potential through a comprehensive evaluation of the market and the submarket. I will visit the existing comparable properties and those that I will be targeting as your new comps. I'll compare your property's features, amenities, floorplans, curb appeal, leasing office, clubhouse and models to the existing and the targeted comparable properties. I'll do a thorough study of the market rents, square footage, occupancies, advertising, curb appeal, models, and staff. Photos will be included along with narratives detailing my market observations from a consumer's point of view and of course, from my professional perspective. The area economy will be reviewed and any planned business expansions or reductions will be carefully noted.

After I have completed my homework, I can them make recommendations on the transformation of your asset's image and positioning from an experienced and knowledgeable perspective. I will detail my suggestions on curb appeal, signage, collateral needs and the degree of improvement necessary to maximize your property's rents and occupancy potential.

Call me for details and I'll be happy to make a proposal for your particular asset repositioning.